content, community, and resources - keeping it real since 2021
the creative pursuit of a greater self
JOIN MIDNIGHT01 / WATCH & LISTEN
the midnight pod.
Long-form conversations with founders and interesting people about what really happened.
THE JOURNEY
the build log.
Every brand, in order. The ones that worked, the ones that were sold, and the ones that quietly died at midnight.
- 2015
GENTRY CLUB
BUILD LOGFashion. The first experiment in building a brand after dark.
- 2016
WAVY LEGGINGS
BUILD LOGActivewear. A quick lesson in trend timing and product-market fit.
- 2017
DUSK NCL
BUILD LOGFashion. Another midnight project that ran its course.
- 2017
VARIOUS DROPSHIPPING STORES
BUILD LOGA range of ecommerce experiments, stores and products - testing different ideas, categories and ways of building online.
- 2019
MIDNIGHT CITY
SOLDJewellery. A brand that taught more than it earned.
- 2020
NEON BEACH
SOLDLED lighting. The last idea before the current chapter began.
- 2021
The Midnight Pod
LIVEPodcast. Long-form conversations with founders, operators and interesting people.
- 2022
SPACEGOODS
LIVEFunctional coffee and wellness products. Still going.
03 / WORK TOGETHER
consulting.
Limited availability
Direct, one-to-one advice for founders building and scaling consumer brands. I keep this deliberately small - a handful of sessions a month, evenings and weekends only, because my own brand takes up the rest of the week.
04 / LEARN
Coming soon
The operating system for building and scaling a modern consumer brand. My frameworks, tools and lessons in one place. It is still being built - early access opens to the newsletter first.
HOW I BUILD
nothing exists.until you create it.
I’ve always loved building products and brands with ambition, taste and urgency. To me, entrepreneurship is the alchemy of turning ideas into something real that creates value for others. It takes more than talk: it takes action, integrity, skill and a genuine obsession with getting better at the game -
- 01
Build something great
Make something people genuinely love and miss when they can't have it. The product, brand and experience should be built with care and make a difference people can actually feel and want to come back to.
- 02
Deep focus, ignore the noise
Focus on the very few things that actually matter and go deep not wide. Strip away bureaucracy, question needless complexity and avoid work nobody can explain. Clear thinking keeps the business moving.
- 03
Move fast, learn faster
Get ideas into the world, see what the market actually thinks and actively improve from there. Good and live is better than perfection never launched. The point of speed is to reach the truth and get better sooner.
- 04
Make success worth having
Build real value and a life with room to enjoy it. Ownership, freedom and the experience of the journey of creating something all matter alongside the outcome.
MIDNIGHT
the romance of possibilitybefore the outcome is known.
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Ideas, conversations and things being built - from inside Midnight.